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Meet the Team

At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available. 

Debra J. Caldwell

President of Caldwell Financial

(480) 228-5388

(480) 545-6088

Debra Caldwell has been serving clients in the Financial, Insurance & Benefits Industry for over 40 years.  She founded Caldwell Financial, Inc. in 1992.

Debra specializes in comprehensive financial planning, which includes professional money management, retirement income planning, estate planning and risk management. She currently holds several securities registrations, including the Series 7, Series 63, and Series 66. She is also Health, Life Insurance, Fixed Annuity, Variable Annuity, and Disability Insurance licensed.

Debra is a past Board Member of the Restitution Board for Arizona Justice Corporation Commission, a past member of the Community Advisory Board for the Arizona Department of Juvenile Corrections, a past member of the Community Advisory Board for the Arizona Department of Corrections and a Past Advisory Member of POMC.  She is also the founder of the J.D. Caldwell Foundation.

Debra also assisted several Maricopa County Attorney candidates and State of Arizona Attorney General candidates in their campaigns in several ways. She also spoke out on behalf of victims right to the House and Senate. 

Alison Gearhart

Director of Client Experiences

(480) 840-5440

Alison Gearhart has been in the industry for over 20 years and is a licensed insurance agent.   Alison started in the industry at Principal Financial Group in 2001 and made a lateral transition to Allianz Life Insurance when she moved to Minneapolis, MN in 2005.  As a Case Manager, she voluntarily joined the Underwriting Program that was being offered to match her career goals. She joined an Insurance General Agency in 2007.  It was the best of both worlds as she was able to continue to focus on Medical Underwriting daily. Alison had the pleasure of work with a variety of carriers which helped obtain the best options/offers for clients.

Debra and Alison have worked together for over a decade and with the combined experience, knowledge, determination, and compassion of providing the best solution for the client's goals, objectives, and values. 

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.

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